SERVICES
Content Marketing Strategy + Copywriting for Nonprofits and Small Businesses
BRAND VOICE STRATEGY
You are a busy visionary; the memory keeper of your brand.
Most likely, no one knows the story of your business or nonprofit better than you do.
That’s great–you have a wealth of content inside of you!
And that’s a problem–it’s all inside of you.
Maybe you’re not a writer. Maybe you are, but you’re busy keeping everything afloat. Either way, building your content marketing plan on a strong Brand Voice Document provides consistent, clear communication with your team and your audience.
A Brand Voice Document not only clarifies what you want to say, but how you say it: the words and phrases that sound like you, the passion points and stories that center what you do.
PROCESS
- A round of documented interviews with you and your team
- Human-centered audience research
PRODUCT
- Custom Brand Voice Document
- Quick Reference Card
- Sample implementation content
COST
$1,200
CUSTOM WEB COPY
When someone comes to your website, we want them to feel like they’ve walked into your front door. (Invited, of course. 🙂 )
Are you in sweats or heels? Serving cappuccinos or LaCroixs? Playing the Avett Brothers or Beyoncé?
Basically, your reader should know you, hear your voice, and understand what’s important to you.
When content marketing and web copy are done right, your audience has a good shot at guessing who your heroes are, what your favorite band is, and what books are on your nightstand.
When your audience knows you, they’re invited to trust you. Authentic connection opens the door to the kinds of relationships that really work for your small business or nonprofit.
PROCESS
- Unless you’ve already done it, we’ll start with a Brand Voice Intensive! (see above)
PRODUCT
- First draft content
- Custom Wireframe (this is your content laid out like it will be on your site. Perfect to hand off to a designer!)
- 1 revision, and then the final draft!
COST
Varies based on amount and complexity. Schedule a call to discuss!
CONTENT MARKETING
These are all the pieces of writing that round out your messaging. Big, small, short-term, or months-long efforts: if someone’s going to be reading words about you, I can write them.
Blogs
Monthly: 1 hour strategy call, four personalized, SEO optimized blogs,
four coordinated open-source images, four accompanying blurbs for socials – $800
Email Sequences
1 hour strategy call, six custom emails with A/B subject lines – $700
White Papers: Cost varies depending on length and research required
E-books
1 hour prep call, research, written content, book design and formatting. Cost varies
Presentation Decks
30-60 minute prep call; $50 per page
Collaborative Non-Fiction Books: Cost varies depending on length, level of collaboration, and research required. Set up a call to discuss! (These are some of my FAVORITE projects!)
PROCESS
- A round of documented interviews with you and your team
- Human-centered audience research
PRODUCT
- Custom Brand Voice Document
- Quick Reference Card
- Sample implementation content
COST
- Varies – Schedule a discovery call to discuss!