Strategy, systems, and storytelling that help you communicate clearly and grow confidently.
People-first marketing connecting clarity, creativity, and measurable results.
Content planned around your business goals;
aligned copy + visuals, metrics + optimization.
Grow influence + visibility without outsourcing your voice; monthly strategy, content, visuals, metrics + optimization.
Brand Voice Discovery; Persona Discovery;
AI Content Creation Framework; Website Content Creation
Bright Light Writing + Strategy helps small businesses, nonprofits, and leaders communicate clearly, confidently, and with purpose. From messaging foundations to ongoing marketing strategy, Bright Light brings structure, creativity, and a people-first approach to every project.
Heidi Muller is the founder and lead strategist at Bright Light Writing + Strategy. With over 15 years of experience in brand storytelling, copywriting, and marketing leadership, she partners with teams to uncover their voice, clarify their message, and build systems that make great communication sustainable.
When she’s not collaborating on strategy or refining web copy, you’ll find her with a good cup of coffee, a great playlist, and people who love what they do.
Walk away with words, systems, and strategy that make your message unmistakably clear, so your team aligns, your marketing connects, and your audience responds.
Your brand doesn’t need to sound like everyone else. Together, we’ll uncover the language and stories that build trust and attract the right people.
Work shouldn’t feel like homework. You’ll get a creative partner who listens, asks good questions, and helps turn your goals into content that drives results.
From ongoing content planning to focused campaigns, every project includes practical frameworks that keep your marketing focused, consistent, and effective.
“With Heidi, I felt like we hired an entire staff of content creators, designers, strategists, and project managers. Throughout projects spanning 2 years, Heidi has helped our organization publish a book, written many blog posts and email blasts, created inbound marketing resources, and provided branding consultation. Heidi has an uncanny ability to bring out the absolute best in people and in collaborative pieces spanning weeks and months..”
Mallory Meutzel,
India Gospel League
“Heidi did an exceptional job helping us organize and communicate our brand and vision. We were originally looking for a freelancer to work on a social media campaign, but after witnessing her professionalism and reading her content analysis of our page, it was clear we needed a more organized approach. Through a number of exercises, Heidi was able to capture what made us “unique” and helped formulate a plan to effectively communicate our brand. Heidi went above and beyond, and we will certainly be hiring her again for future services.”
Dena Galadeta,
Penn Lighting
“I was thrilled to see your emails. I excitedly read the copy and it was like taking a breath of fresh air. Thank you for capturing the voice so quickly! I shared them with Mike. I thought you might like to hear his response…. “So good. Inviting, kind, inspiring.”
Christy Graham,
Finding Mastery
Start with a conversation.
No pressure, just ideas, insight, and your next right step.
